Revolutionizing User Acquisition and Sales through Shoppertainment

Jakarta, Indonesia

Success Story

Lazada, one of the largest e-commerce platforms in Southeast Asia, is in fierce competition with TikTok Shop, a shopping platform that is becoming increasingly popular among young users. To remain competitive and attract the attention of new users, Lazada and we took a creative step by launching seven engaging live-streaming programs to increase new users in the application and increase profits by collaborating with many KOL (Key Opinion Leaders) and well-known brands. Lazada has achieved more than 800% Return on Investment (ROI) relatively quickly.


Lazada is an e-commerce platform that has revolutionized the retail industry in Southeast Asia. It is one of the largest online marketplaces in the region, with a presence in six countries, including Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam. The platform offers a wide range of products, from electronics and fashion to home and beauty, and has become a go-to shopping destination for millions of customers.

In recent years, Lazada has been developing its live-streaming feature (LazLive), which allows sellers to showcase their products and interact with customers in real time. Livestreaming has become a popular trend in e-commerce, and Lazada is taking advantage of this by integrating it into its platform. By offering a more engaging and interactive shopping experience, Lazada is staying ahead of the curve and positioning itself for continued success in the era of video streaming.

The Challenge

TikTok Shop is starting to become a trend for young people to shop in live streaming.
Increasing new users who need to become more familiar with the Lazada marketplace application.
How to increase user engagement and interaction in the Lazada live-streaming program.
The moment of getting exposure from the collaboration of KOL & Brands, which is well known to many people.
Creating Relevant and Engaging Content to maintain live stream viewership growth.


Lazada is one of many marketplace applications in Indonesia. Apart from competing with other marketplace competitors, the fierce competition with the Tiktok Shop is getting higher because it attracts the attention of young users. With our newly developed live-streaming feature, we took creative steps to create seven unique and engaging live-streaming programs. We make programs such as Jalan Jalan, Makan Makan, Kelas Sore, Pojok Otomotif, Jadi Sehat, Tech Junkies, and Pulang Kantor. The program collaborates with various KOLs of relevant industries to host live streams.

We create visual concepts from publications to live-streaming production. We created a script to make it easier for KOL to explore hosting and inserting ad-libs as hard selling from cooperating brands. To increase profits, we work with well-known brands to provide products as properties and products to be sold during live streaming. We continue to create relevant programs and quality content to increase interaction during the program. By monitoring and conducting regular evaluations, we can increase the number of sales conversions of users who shop while the live-streaming program is running.

Mo. KOL Hosted
Active Views
Brand Collaborated

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